Khristina RustanovichGoogle Ads data transfer to BigQuery: step by stepGoogle Ads data transfer is free (you pay only for using Cloud services), simple and stable way to load Google Ads data to BigQuery.Jul 14, 20221Jul 14, 20221
Khristina RustanovichUnnest GA4 user properties in BigQueryUser properties in Google Analytics 4 (GA4) is a kind of replacement of user scope custom dimensions in Google Analytics 3. Now with GA4…Jul 14, 20221Jul 14, 20221
Khristina Rustanovich8 most actionable metrics for self-service analyticsWhen I was studying at school my literature teacher told us that there shouldn’t be more than 8 thoughts in an essay. So, the trick was to…Jun 16, 2022Jun 16, 2022
Khristina Rustanovich3 ways to divide safely in BigQueryWe all learned in school that division by zero is an impossible operation in ordinary arithmetic. George Berkeley learned it much earlier…Jun 14, 20211Jun 14, 20211
